ASICS Novablast
ASICS Europe approached us with a carte-blanche, to help out with their Novablast campaign for 2020. Their only request was for us to showcase the attributes of their new outsole technology—Everything else was up to us.
So, to show the world how bouncy their new outsole technology really is, we staged the shoe in a backdrop of fresh gradients and soft foam elements—Lighter, faster, bouncier!
Credits
Creative Direction
Kühl & Han
Design
Kühl & Han
Animation
Jonathan Lindgren
3D scan
FBFX Digital
Modelling
Nick Zieroff
Sound
A. Dixen