Glacial Wear

091420

Rains

Glacial Wear

New work for the launch of the Glacial outerwear collection by Rains. We went infinite loop on 3 teaser films exploring the nature of the new hefty outerwear collection.

Showing the strength, durability and weight of the new fabric innovation. Depicting concrete destruction, crushing metal and urban stairs.

Credits

Direction
Kühl & Han

Design & Animation
Kühl & Han