GORE-TEX PRO

092120

Arc'teryx

GORE-TEX PRO

We directed and designed the latest campaign for the release of the new GORE-TEX PRO and the new ALPHA SV jacket.
Combining live-action, CG and 2D elements into a design system, 4 new films and a brand new iconography language.
We worked closely together with an amazing team at Arc'teryx to create this mountain of a project.

We partnered up with the talented Relay Studio for editorial, design and animation of the 2D elements.
Shout to a great client and a great team of artist who helped us make this happen.

Credits

Direction, Design & Animation
Kühl & Han

2D Design & Animation
Relay Studio

Editor
Relay Studio

FX Artist
Giedrius Paulauskas

Reel music
A.Dixen

From Arc'teryx

Art Director, Director
James Kim

Outdoor Video
Breath Light Media

Studio Video
Devin Karringten

Editor
Matthew Dean

Sound & Music
Jolin Ras

B&W Photography
Fahim Kassam, Dennis J Lin

Outdoor Photography
John Price

Vocals
Andia Winslow

Writer
Josh Barringer

Producer
Diana Brucculieri, Kaitlyn Stewart

PM
Tina Henderson