Looop
H&M Looop
Cannes Lions Design Grand Prix Winner 2021.
ASMR sounds of threads and fabrics are triggered by costumers as they walk past the screens, creating a holistic immersive experience.





Credits
Agency
AKQA
Direction, Design & Animation
Kühl & Han
FX Artist
Giedrius Paulauskas
Texturing Artist
Jelle van der Rughe
Sound Design
Echolab
Interior Design
Universal Design Studio
Press