Looop

100820

H&M

Looop

Cannes Lions Design Grand Prix Winner 2021.

Kühl & Han was approached by AKQA to help visualize H&M's "Looop", the world’s first in-store garment-to-garment recycling system. By breaking down the steps of the recycling process, we directed and designed ten slow paced 3D loops to be displayed on giant screens at the flagship store in Stockholm.

ASMR sounds of threads and fabrics are triggered by costumers as they walk past the screens, creating a holistic immersive experience.

Agency
AKQA

Direction, Design & Animation
Kühl & Han

FX Artist
Giedrius Paulauskas

Texturing Artist
Jelle van der Rughe

Sound Design
Echolab

Interior Design
Universal Design Studio

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