H&M
Looop
Kühl & Han was approached by AKQA to help visualize H&M's "Looop", the world’s first in-store garment-to-garment recycling system. By breaking down the steps of the recycling process, we directed and designed ten slow paced 3D loops to be displayed on giant screens at the flagship store in Stockholm.
ASMR sounds of threads and fabrics are triggered by costumers as they walk past the screens, creating a holistic immersive experience.
Credits
Agency
AKQA
Direction, Design & Animation
Kühl & Han
FX Artist
Giedrius Paulauskas
Texturing Artist
Jelle van der Rughe
Sound Design
Echolab
Interior Design
Universal Design Studio
Press