SPACE10
IKEA Studio
Studio is a live Beta project that combines IKEA's life at home knowledge with the latest developments in spatial computing, allowing you to measure, style, and share the spaces in your home.
direct, design and produce the launch film for the app.
During the film we experience the Studio user transforming their lounge into a flexible living space; finding new ways to make the most of what they have and improve the organisation of their home for them and their family.
Credits
Client
Space10
Agency
Bakken & Bæck
Direction, Design & Animation
Kühl & Han
3D Animation
Jesper Lindborg, Morten Kühl
2D Animation
Andreas Bjørn Hansen
Lighting & Rendering
Morten Kühl
Drawings
Filip Kobjevsky (Age 3)
Sound design
Plan8
Bakken & Bæck
Creative Director
Anita Silva
Art Director
Valerie Steenhaut
Creative Copywriter
Callum Copley
Space10
Creative Director
Tommy Campbell
Producer
Sarah Berkowitz