IKEA x HAY

070516

YPPERLIG

IKEA x HAY

The first look into the collaboration “YPPERLIG” by IKEA and Danish furniture design company HAY. Without being able to show any products, the focus is drawn towards the raw materials.

Through a surreal and mysterious teaser, we abstractly show the materials that eventually will go into the collection in 2017.

Credits

Creative Direction
Nikolaj Fremming

Art Direction
Mike Wittrup, Morten Kühl

Visual Director, Design & Animation
Morten Kühl

Sound Design
Malthe Madsen

Agency
NIKEXTENSION

Press

It's Nice That

Dezeen Magazine

Highsnobiety

Hypebeast

Fast Company

Muuto

112818

Google 18

100918

Google Nest

102021