Novablast

022820

ASICS

Novablast

ASICS Europe approached us with a carte-blanche, to help out with their Novablast campaign for 2020. Their only request was for us to showcase the attributes of their new outsole technology—Everything else was up to us.

So, to show the world how bouncy their new outsole technology really is, we staged the shoe in a backdrop of fresh gradients and soft foam elements—Lighter, faster, bouncier!

Credits

Creative Direction
Kühl & Han

Design
Kühl & Han

Animation
Jonathan Lindgren

3D scan
FBFX Digital

Modelling
Nick Zieroff

Sound
A. Dixen