Ultralight

020720

RAINS

Ultralight

Kühl & Han directed and designed the new Ultralight campaign for Danish fashion rainwear brand RAINS.
By breaking down the components in graphic compositions we aimed at showing the lightness of the

Ultralight fabric in its simplest form. Kühl & Han delivered assets to work across multiple platforms including facade windows and retail displays.

Credits

Direction, Design & Animation
Kühl & Han

Zbrush Artist
Jelle Van de Rughe

Sound Design
Rasmus Bundgaard